E-commerce etailers are gearing up, if they haven’t already, for the shopping frenzy that is; Black Friday, Cyber Monday and the weeks leading up to Christmas. Will ecommerce be the primary focus for potential customers in 2015 or will they be pounding the high street, looking for the seasonal bargains?
A recent survey of US shoppers found that they plan to split their festive shopping between ecommerce and the high street; the decision where to shop being predominately price dependent. Shoppers are also keen to get the goods they buy as soon as possible. Savvy ecommerce traders will offer free delivery, click and collect and same day delivery services, if they are to keep customers buying at their online stores, over this traditionally revenue rich period.
Selling in a large marketplace setting like Amazon, makes sense, as 84% of people surveyed said they would shop on Amazon. The survey also suggested that shoppers will be starting their festive shopping early, to take advantage of the heavily discounted prices offered on Black Friday and Cyber Monday.
The Thanksgiving weekend shopping blitz is not just for large retailers, small e-commerce businesses can benefit too in terms of clearing old stock at discounted prices, to make way for new and gaining early festive sales to bring in revenue earlier. Extra staff, a robust website platform and additional delivery slots are essential.
Ecommerce has spread the influence of Black Friday and Cyber Monday. A recent survey by a parcel delivery company, in the UK, showed that over a third of people surveyed had already bought Christmas presents and treats. Black Friday and Cyber Monday are likely to prove popular with UK shoppers this year with an increase in online purchases expected. UK shoppers are likely to favor shopping online over the high street for at least half their festive purchases.