Tag Archives: online shopping

Holiday Shopping Trends in the US – Where to focus for next year

A recent survey of twelve hundred customers by ‘Brightpearl’ analyzed the shopping trends over the recent Thanksgiving holiday. The key shopping days focused on were: • Thanksgiving • Black Friday • Small Business Saturday • Cyber Monday Not surprisingly, there is an increase of 21% in Gross Merchandise Value (GMV) growth rate compared to 2014, for independent retailers. Looking at the individual days, Thanksgiving...

Where will you be doing your Christmas shopping?

E-commerce etailers are gearing up, if they haven’t already, for the shopping frenzy that is; Black Friday, Cyber Monday and the weeks leading up to Christmas. Will ecommerce be the primary focus for potential customers in 2015 or will they be pounding the high street, looking for the seasonal bargains? A recent survey of US shoppers found that they plan to split their festive...

Is the Internet the high street store’s friend or foe?

Online shopping is the growth area of retailing, with e-tail sales accounting for almost a quarter of all retail sales. High street stores must choose to innovate or disappear, in this fast paced technology influenced market place. But what can high street stores do to keep pace with online retailer? Can the Internet actually be a useful tool for them to modernize? Innovating the...

Can data analysis and website design enhance your customers’ buying experience?

Making sure your customers enjoy shopping at your ecommerce site is essential to remain competitive. Customer service was a given in the 1960’s and 1970’s, when every community had a corner shop, which thrived because it gave its customers what they wanted. Making sure the consumer experience was favorable slipped down the priorities as shopping became more anonymous from the 1980’s onwards. The growth...

Are we any closer to delivery by drones?

Using drones to deliver online customer orders is still on Amazon’s agenda and Google has already carried out drone delivery tests in the Australian outback. Both companies also recently attended the NASA sponsored conference in California. The stumbling block to the introduction of drones is can they be safely operated in our crowded airspace? Amazon proposed unmanned remote controlled aircraft should be granted dedicated...

Avoiding negative feedback on your ecommerce site

Gaining a reputation as a reliable seller is one important way of standing out in the oversubscribed eCommerce markets. Potential customers shopping online look for sellers with positive feedback and shy away from those with negative reviews. So how can you encourage your customers to leave reviews and make sure the feedback is positive? Follow our pointers to get positive feedback from your eCommerce...

Is YouTube the next big event in social shopping?

The last few years have seen video media increase in popularity. YouTube streams billions of hours of video in a month and ecommerce companies see this accessibility to potential customers, as a valuable way to advertise their products to a vast audience. Social shopping is an increasing trend on Facebook and many people who enjoy the social network are happy to buy directly from...

PayPal’s instant checkout for quicker, safe shopping

After the successful introduction of PayPal for mobile apps, PayPal has launched ‘One Touch’ check out payments for on line purchases on the web. This gives them an important competitive edge in the ecommerce payments market, which they are keen to have. Image source: https://farm8.staticflickr.com/7187/6870680649_9f69741488.jpg The process is simple: The online shopper inputs their email address and password once onto their computer or phone...